UX Design Work
Stackup Editor Design
Product Design Internship at Flux.ai (SaaS Startup) - B2C, B2B
Designed a critical product feature - 'Stackup Editor' geared to increase Flux.ai's enterprise and pro-user adoption rate and paid sign-ups by 20%.
FoodConscious App Design
Masters’ Thesis at NYU ITP (Thesis project) - B2C
Designed a mobile app to help users reduce food waste and nudge them towards sustainable foo eating habits.
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Hired Inc. Onboarding Design
Product Design Internship at Hired Inc. (SaaS Startup) - B2C
Designed onboarding experience and dashboard to help first-time-users employers self-onboard and to increase the user’s retention rate from 3% to 10%.
Instacart Web Redesign
Passion Project (E-commerce) - B2C
Redesigned intuitive website for a faster and frictionless shopping experience with AI driven ‘ShopSmart’ feature.
Skin Clinic Branding & Web Design
Client Project (Health-Medical Web) - B2C
Created Brand Identity, Logo and Responsive Website Design for a Dermatologist Clinic.
Yoga App Redesign
Passion Project (Health/Fitness App) - B2C
Implemented cognitive psychology principles to increase the user donation rate and redesigned exercise instructions UX flow for better accuracy.