Creating a delightful experience

CHAPTER 0: PROJECT OVERVIEW

My Role: UX Researcher, UX/UI Designer, Team: Me & User Participants

Duration: 6 weeks (Jan2021 - Feb 2021)

Contribution: UX Research, UX/UI Design, LoFi Design Iterations, Usability Test, HiFi Prototype

This is a personal project. ‘Daily Mudras’ is a yoga app that assists in performing exercises to improve your physical and mental health.

What I did?

Based on the my research insights, I redesigned,

Original Yoga App Design

My Redesigned Yoga App

Investigating Problems with App

CHAPTER 1: RESEARCH

To understand user needs and frustrations while using the yoga app I conducted primary and secondary research (including 3 user interviews, competitive research with 5 workout apps)

Interview highlights

Key Insights

1. Users mostly use app to perform same set of exercises daily.

2. Users find it difficult to follow exercise accurately.

3. Users can’t find relevant exercises easily.

Problem of Focus

CHAPTER 2: PROBLEM DISCOVERY

“How might we help users find relevant exercise information and follow exercise instructions accurately?”

CHAPTER 3: DESIGN ITERATIONS

Design, Test, Iterate

Below are my Homepage Wireframe iterations

CHAPTER 4: FINAL SOLUTION

Improving User Experience

After multiple design iterations and user feedback, I designed the Hi-Fidelity Prototype for Daily Mudras App Redesign. The design meets the required accessibility standards as per WCAG 2.1🔗

Figma Hi-Fi Prototype🔗

Key Features

1. Redesigned Main Page for to navigate content intuitively.

Old (Click to Enlarge)

New

2. Redesigned Donation Page to increase user donation rate.

Old (Click to Enlarge)

New

3. Redesign Exercise Assistance page to make improve usability.

Old (Click to Enlarge)

New

Redesigned App Flow

Click on image to enlarge

Designed to Feel Rejuvenated

CHAPTER 5: VISUAL ELEMENTS

I designed various visual elements to make the brand feel more rejuvenating and approachable.

1. SplashScreen on loading app

2. Design Style Guides

3. Visual Aesthetics Implementation

What I learned

CHAPTER 6: KEY TAKEAWAYS

1. Leveraging predictability

Users want to avoid mundane steps and expect shortcut action paths for their repeated behavior.

2. Designing for Mobile

Human interaction with mobile is quite different from desktop with respect to input gestures, screen real estate and context of use. Learnt designing for mobile.

“In retrospective“

In addition to carrying out user research for app, I would also understand how the in-person yoga studios and other workout studios work, what are the loopholes of the online experience and how they can be filled.

If I had more time …

PARTING THOUGHTS

Hi! Thank you for scrolling till here🙏.

“If I had more time“

I would explore how different solutions based on augmented reality and body tracking, in addition to voice assistance, can help improve the user experience.