Skin Clinic Branding

Project Overview

Created brand strategy, logo design & responsive web design for a dermatology clinic.

***All images used for the design are subject to copyrights.

My Role: Graphic Designer, UX Designer

Duration: 2 weeks (Feb 2021)

Client: Dr. Urvi K., Dermatologist, India

Contribution: Brand Research, User Research, UX/UI Design

The Problem

My client wanted to have a brand image and online presence that resonates with her medical practice values.

“How might we design the brand of the dermatology clinic that is distinguishable and best represents its values?”

The Solution

1. Designed brand strategy to reflect brand values of ethical & safe medical environment.

2. Designed skincare brand to create a warm and friendly vibe.

3. Based on user insights, designed responsive website to generate trust and have produce high conversion rate.

Key Features

1. Clear Call-To-Action.

2. Anchoring & Trust.

3. Sense of Belonging.

4. Visual Cues on hover

5. Booking with least resistive path.

6. Transparency.

DESIGN DETAILS

Research

For the brand research, I interviewed the my client, 3 patients & researched the competitive dermatology & cosmetology clinics.

Brand Map

Brand Strategy

Based on the research, I have used pyramid model to device brand strategy.

Brand Design

Brand Name

Key factors for decision,

1. My client wanted it to be easily recognizable. (There are many clinics around with abstract name.)

2. My client already has 10yrs of previous experience as a leading dermatologist in Pune, India.

3. 60% of my client’s patient have hair problems.

Hence, it was decided to go with the literal name, ‘Dr. Urvi’s Skin & Hair Clinic‘

Brand Logo

3 main highlight points to signify,

1. Dr Urvi’s Clinic specific. (Using ‘U‘ shape for that.)

2. Treats Skin.

3. Treats Hair.

Ideation

Final Logo Design

Brand Voice

1. Honest, Ethical & Safe.

2. Authentic.

3. Rejuvenating & Holistic Healing.

Brand Style

1. Mood: Vibrant, Healing & Rejuvenating.

2. Emotion: Authentic & Safe.

Responsive Web Design

Key Features

Click on below pictures to see enlarged view.👇

Key Takeaways

Reflection

1. Learnt the importance of research in understanding user goals and client goals.

2. Implemented efficient UX architecture for responsive website.

3. Learnt building brand systematically from strategy to design.