Hi, Welcome to my creative world…

I am Zeal, a V-shaped Product Designer with expertise in UX Research and Design.

I want to design evidence-based, data-driven solutions that delight users while achieving the business goals. As an engineer-turned-designer, I follow a systematic creative path to measure and validate my design decisions that solve user problems at the core, leading to increase in business ROI. My experience at SaaS startups like Hired.com and Flux.ai has helped me improve my visual design skills and designing scalable design systems.

My Mission: Designing UX that moves people. Know more 🔗.

Expertise in

UX Research & Strategy

  • Qualitative Research

  • Quantitative Survey Design

  • Competitive Audits

  • Design Strategy

Product Design & Validation

  • Measure UX Metrics

  • UX/UI Design

  • Design Systems

  • Validation Testing Methods

Branding & Website Design

  • Graphic Design

  • Social Media Promotion

  • Immersive Website Design

  • Brand Identity Design

Featured UX Projects

Stackup Editor Design

Product Designer at Flux.ai (SaaS, B2C, B2B)

Designed a critical product feature - 'Stackup Editor' geared to increase Flux.ai's enterprise and pro-user adoption rate and paid sign-ups by 20%.

  • 0 to 1 execution product feature - Stackup Editor.

  • Component Library to Flux.ai's existing design system.

  • Quality Assurance.

FoodConscious App Design

Masters’ Thesis at NYU ITP (Consumer App, B2C)

Designed a mobile app to help users reduce food waste and nudge them towards sustainable food eating habits.

  • UX Research & Strategy

  • Delightful Visual Design

  • Engaging Notification Design

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Hired Inc. Onboarding Design

Product Design Internship at Hired Inc. (SaaS, B2C)

Designed onboarding experience and dashboard to help first-time-users employers self-onboard and to increase the user’s retention rate from 3% to 10%.

  • Problem Discovery - Qualitative Interviews, Data Discovery, Click-through Rates.

  • First-time-User Employer Onboarding Design & Dashboard Redesign for high conversion rate.

What People Say

“Throughout our collaboration, Zeal consistently impressed me with her innovative approach to design challenges, seamlessly aligning them with technical specifications and constraints. In addition to her technical prowess, Zeal is a pleasure to work with. Her effective communication skills and openness to feedback not only fostered a positive and productive work environment but also greatly contributed to the success of the 'Stackup Editor' project.

She not only brings a robust skill set but also exudes a positive and proactive attitude that leads to the creation of user-centered and technically sound designs.”

Flux.ai

“I had the privilege of working alongside Zeal for six months as part of the Habits for a Better World project, where I served as team lead. As a UX Researcher and Designer, Zeal brought both creative insight and meticulous problem-solving to our team. She approached every challenge with the professionalism and commitment of someone working on a high-stakes project, exemplifying her strong values and intrinsic motivation to make a difference.

Her contributions not only strengthened our Research outcomes, but also enhanced the experience of everyone on the team. It’s rare to find someone with Zeal’s combination of talent, drive, and heart. “

Habits for a Better World Org

Work Highlights